Unlike the mass of freelance writing books aimed at readers who fondly hope to become wealthy freelance writers any which way they can, Freelance Wiling: Breaking In Without Selling Out is for educated people whose primary motivation for trying to get into print is the wish to effectively communicate their ideas, skills and discoveries in appropriate publications. Few books are directed to the potential writer who wants to follow his or her own path. If fulfilling your sense of responsibility to your subject, to your audience, and to yourself is important to your satisfaction as...
Unlike the mass of freelance writing books aimed at readers who fondly hope to become wealthy freelance writers any which way they can, Freela...
It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from...
Unleash the Power of Words to Sell
It's easier to attract potential customers and persuade them to buy when you understand your audience and respec...
With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant...
Become the Master of Your Business Fate
With proper attention to marketing strategy, success is not an accident. Time spent planning where you want...
Smart Speaking: 60 Second Strategies, was described by Communication Briefings as "one of the best books ever written about speaking." Laurie Schloff, a Senior Coaching Partner at The Speech Improvement Company (www.speechimprovement.com) is recognized world wide as a communication coach for business people who want quick tips and fast results. Ms. Schloff is a frequent guest expert on tv and radio, including appearances on the OPRAH show, Fox News and Today. This fast, easy guide to communicating effectively provides tips in key areas of communication challenges: Speaking to Groups,...
Smart Speaking: 60 Second Strategies, was described by Communication Briefings as "one of the best books ever written about speaking." Laurie Schloff,...
He and She Talk provides, explicit, practical strategies to deal with dozens of common situaions mean and women confront as couples, among friends and family, and at work. We all need to understand and communicate better with the opposite sex. This quick, moving practical tip book provides an easy reference format for finding the answers you need fast. Discover effective step-by-step solutions that can make you a great communicator: --able to hold another's attention, --put your thoughts and feelings across --get back the understanding you want. HE AND SHE TALK includes: --Checklists to...
He and She Talk provides, explicit, practical strategies to deal with dozens of common situaions mean and women confront as couples, among friends and...
It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.
Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
"I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read...
Get Noticed, Grow Your Brand, Gain Market Share
It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popul...
What's wrong with you is what's right with you. To get more done, slow down and sleep more. When you don't know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired How to Be More Original, Insightful and Productive in Your Work. Grounded in psychological studies, historical examples and testing with frustrated writers and artists, Inspired offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up. Whether you're a struggling entrepreneur, a seasoned craftsperson whose productivity has...
What's wrong with you is what's right with you. To get more done, slow down and sleep more. When you don't know something, believe what feels like a g...