wyszukanych pozycji: 9069
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
ISBN: 9781138986411 / Angielski / Miękka / 2019 / 146 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of... This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co... |
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cena:
200,64 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060562 / Angielski / Twarda / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
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cena:
677,36 zł |
Marketing the Third Reich: Persuasion, Packaging and Propaganda
ISBN: 9781138060586 / Angielski / Miękka / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany,... In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi... |
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cena:
190,62 zł |
POLITICS & PROPAGANDA
ISBN: 9780472114436 / Angielski / Twarda / 2005 Termin realizacji zamówienia: ok. 30 dni roboczych. In a world of near-boundless suspicion of politics and the media, why do politicians still exploit the familiar techniques of propaganda? And why are we so vulnerable to their inscrutable allure? In Politics and Propaganda Nicholas O'Shaughnessy shows us why propaganda continues to be one of the prime movers of human history. O'Shaughnessy, renowned author, scholar, and founder of the cutting-edge field of political marketing, explores one of the most-studied but least-understood aspects of civilized society. His comprehensive study of rhetoric, myth, and symbol explains both the...
In a world of near-boundless suspicion of politics and the media, why do politicians still exploit the familiar techniques of propaganda? And why are ...
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cena:
205,72 zł |
Selling Hitler: Propaganda and the Nazi Brand
ISBN: 9781787384927 / Miękka / 2021 / 360 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.
A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being mere...
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cena:
76,15 zł |
The Phenomenon of Political Marketing
ISBN: 9781349103546 / Angielski / Miękka / 1990 / 286 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses s...
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cena:
191,85 zł |
Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 2003 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
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cena:
250,82 zł |
Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 2003 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
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cena:
928,22 zł |
The Sage Handbook of Propaganda
ISBN: 9781526459985 / Angielski / Twarda / 2019 / 652 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
652,27 zł |
Head Over Hooves
ISBN: 9781952280269 / Angielski / Miękka / 2021 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
74,47 zł |
Bad Taste In Men
ISBN: 9781952280429 / Angielski / Miękka / 2022 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
46,53 zł |
Nightmare
ISBN: 9781734441604 / Angielski / Miękka / 2020 / 336 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
88,43 zł |
1942
ISBN: 9781482009149 / Angielski / Miękka / 2014 / 406 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. FROM ARCHANGEL to THE CASPIAN SEA VOLUME II Russian Front 1942
FROM ARCHANGEL to THE CASPIAN SEA VOLUME II Russian Front 1942
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cena:
69,64 zł |
Second Perception: Secundum Perceptionem Placidus
ISBN: 9781773706863 / Angielski / Twarda / 2018 / 710 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
160,31 zł |
First Perception: Primam Perceptionem Mansuetus
ISBN: 9781773700649 / Angielski / Miękka / 2017 / 724 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
115,26 zł |
Third Perception: Tertia Perceptio cum Papilionibus
ISBN: 9780228810919 / Angielski / Miękka / 2019 / 660 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
110,54 zł |
Second Perception: Secundum Perceptionem Placidus
ISBN: 9781773706870 / Angielski / Miękka / 2018 / 710 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
110,54 zł |
First Perception: Primam Perceptionem Mansuetus
ISBN: 9781773700625 / Angielski / Twarda / 2017 / 724 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
165,85 zł |
Third Perception: Tertia Perceptio cum Papilionibus
ISBN: 9780228810926 / Angielski / Twarda / 2019 / 660 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
157,07 zł |
Fourth Perception: Quarta Perceptio Aeterna
ISBN: 9780228825289 / Angielski / Twarda / 2020 / 718 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
183,37 zł |