Paul Goodey is the author of Salesforce CRM Admin Cookbook by Packt Publishing. He has over 15 years of experience in developing web technology solutions for companies of all sizes across a variety of industries, and has been building solutions with Salesforce CRM since 2006. Paul has enjoyed a variety of roles while working with Salesforce CRM, having worked as a system administrator, developer, business analyst and consultant to provide solutions for both in-house and consultancy-based end users. Based in the UK, near London, Paul's professional qualifications include Salesforce.com Certifie...