User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

ISBN-13: 9781522528265 / Angielski / Twarda / 2017 / 358 str.

Pedro Isaias; Luisa Cagica Carvalho

Opis

Presents emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. This volume features coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty.