ISBN-13: 9780367898885 / Angielski / Twarda / 2022 / 368 str.
ISBN-13: 9780367898885 / Angielski / Twarda / 2022 / 368 str.
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:
• The importance of arts consumption and its socio-political dimensions
• The importance of the aesthetic experience itself, and how to research it