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Marketing and Managing Tourism Destinations
ISBN: 9781032380698 / Angielski / Miękka / 720 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on... |
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269,67 zł |
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Safety and Security in Tourism: Recovery Marketing After Crises
ISBN: 9780415850469 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective...
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive lit...
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280,05 zł |
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Sustainable Marketing of Cultural and Heritage Tourism
ISBN: 9781138880733 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be... Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cul... |
cena:
280,05 zł |
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Beyond Europe
ISBN: 9788409265862 / Angielski / Miękka / 478 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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417,69 zł |
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How to Work in Someone Else's Country
ISBN: 9780295996882 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Working abroad offers adventure, friendship with people of other cultures, intimate familiarity with exciting places, and opportunities to make real differences in communities. It also presents countless challenges, ranging from packing and staying safe and healthy to balancing project objectives with on-the-ground realities, working with local officials, and forging respectful and productive relationships. These challenges and many more are tackled in How to Work in Someone Else's Country. Drawing on thirty years of experience as an international consultant in Africa, Asia, Latin... Working abroad offers adventure, friendship with people of other cultures, intimate familiarity with exciting places, and opportunities to make rea... |
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425,33 zł |
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Advances in Hospitality and Leisure
ISBN: 9781800712737 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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431,29 zł |
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Advances in Hospitality and Leisure
ISBN: 9781837530915 / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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436,80 zł |
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Tourism Planning and Destination Marketing
ISBN: 9781804558898 / Twarda / 404 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
464,10 zł |
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Advances in Hospitality and Leisure
ISBN: 9781803828169 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
464,10 zł |
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Beyond Europe
ISBN: 9788409181520 / Angielski / Miękka / 478 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
477,33 zł |
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Advances in Hospitality and Leisure
ISBN: 9781786356161 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in disseminating ideas,...
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism....
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cena:
480,43 zł |
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Advances in Hospitality and Leisure
ISBN: 9781785602719 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in Hospitality and Leisure, a peer-review journal, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This journal is keen to address the needs of the populace having interests in...
Advances in Hospitality and Leisure, a peer-review journal, delivers refreshing insights from a host of scientific studies in the domains of hospitali...
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cena:
507,73 zł |
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Tourism and Crisis Management
ISBN: 9781850434504 / Angielski / Twarda / 26-12-2024 / 256 str. Książka dostępna od: 26-12-2024 This important work presents a comprehensive and detailed treatment of crisis management for the tourism and hospitality industries. Each chapter focuses on a key issue of understanding and managing crises and the author includes a range of case studies. The models presented are suitable for both large and small organizations, both public and private.
This important work presents a comprehensive and detailed treatment of crisis management for the tourism and hospitality industries. Each chapter focu...
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Termin ukazania się książki: 26-12-2024
Książkę można już zamówić z rabatem 5% |
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485,27 zł |
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Knowledge Transfer to and Within Tourism: Academic, Industry and Government Bridges
ISBN: 9781787144064 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Many of the chapters were presented at the first t-Forum global conference. The chapters emphasise the value from academic leadership in developing cohesion and links amongst small business and government, and the importance of a shared innovative vision...
There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry....
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cena:
529,57 zł |
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Tourism Smes, Service Quality and Destination Competitiveness
ISBN: 9780851990118 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs...
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impa...
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cena:
598,69 zł |
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Marketing and Managing Tourism Destinations
ISBN: 9781032380674 / Angielski / Twarda / 720 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on... |
cena:
648,38 zł |
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Safety and Security in Tourism: Recovery Marketing After Crises
ISBN: 9780789037831 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Simultaneously as Journal of travel & tourism marketing, volume 23, numbers 2/3/4 2007."
"Simultaneously as Journal of travel & tourism marketing, volume 23, numbers 2/3/4 2007."
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cena:
700,25 zł |
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Understanding Personal Security and Risk: A Guide for Business Travelers
ISBN: 9781138373778 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uniting broad, time-tested security principles and the author’s 35-plus years of experience with international security, intelligence, and foreign affairs, Understanding Personal Security: A Guide for Business Travelers offers a detailed yet practical framework on which to develop personal security awareness and training programs. As a critical resource for any travelers who may need to make fast, smart judgements in high-risk environments, this book helps readers analyze threats, threat actors, and the common adversarial characteristics, as well as the function of risk as a differentiating...
Uniting broad, time-tested security principles and the author’s 35-plus years of experience with international security, intelligence, and foreign a...
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cena:
700,25 zł |
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Event Tourism and Cultural Tourism : Issues and Debates
ISBN: 9780415623681 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. This book brings together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions.
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. This book brings together current thin...
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cena:
752,12 zł |
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Sustainable Marketing of Cultural and Heritage Tourism
ISBN: 9780415777049 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be... Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cul... |
cena:
778,05 zł |
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