Tourism Smes, Service Quality and Destination Competitiveness

ISBN-13: 9780851990118 / Angielski / Twarda / 2005 / 400 str.

Eleri Jones; Claire Haven-Tang

Opis

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.