Event Tourism and Cultural Tourism : Issues and Debates

ISBN-13: 9780415623681 / Angielski / Twarda / 2012 / 304 str.

Larry Dwyer; Eugenia Wickens

Opis

Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. This book brings together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions.

Spis treści

1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction  2. Building a Preliminary Model of Event Management for Rural Communities  3. When Fit Matters: Leveraging Destination and Event Image Congruence  4. Innovation and Creativity in Festival Organizations  5.  Multiple Stakeholder Perspectives on Cultural Events: Auckland’s Pasifika Festival  6. Special Events: A Framework for Efficient Management  7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival  8. Destination Image and Events: A Structural Model for the Algarve Case  9.  Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast  10. “Touristic Fun”: Motivational Factors for Visiting Legoland Windsor Theme Park  11. Turkey as a Heritage Tourism Destination: The Role of Knowledge  12. Balancing Tourism and Religious Experience: Understanding Devotees’ Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia  13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective  14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism

O autorze

Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Economics. Eugenia Wickens, PhD, is a Reader in Tourism, Faculty of Design, Media & Management, Bucks New University, England, UK.