Kategoria BISAC: Sports & Recreation >> Business Aspects

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and...

Korea has become a powerful force in global sport, with South Korea finishing fifth in the medals table at London 2012 and hosting the Winter Olympics in 2018. This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development, and sport management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the dynamic evolution of sport in Korea and envisions the possibilities for its future.

Each chapter focuses on a key topic of current relevance, such as...

The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region.

Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business...

Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball, handball and hockey) and to present a framework for understanding and managing the elite sports team as a multi-level complex system. Conventional organizational studies have tended to define team sports as a set of highly heterogeneous physical, mental and cognitive activities within which it is difficult, if not impossible, to find common behavioural playing regularities or universal pedagogies for controlling those activities. Adopting a...

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence.

Focusing on the central concept of "mediatization" - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA,...