Rugby Union and Professionalisation: Elite Player Perspectives

ISBN-13: 9781138289901 / Angielski / Twarda / 2017 / 182 str.

Mike Rayner

Opis

This is the first book to focus on rugby union’s transition from an amateur to a professional sport and how it has dealt with the realities of commercialism and a more diverse spectating public. Based on in-depth interviews with players from eight leading rugby nations, it offers a fresh perspective on how rugby has evolved into a global product.

Spis treści

1. Introduction: Creating the Rugby Landscape  2. The Power of Ignorance: Rugby in the Last Period of Amateurism  3. Rugby Goes Professional: Rugby Union’s Strategies of Resistance, Adaptation and Integration  4. Creating the Rugby Spectacle: Glitz, Glamour and Glory  5. New ‘Business’ Horizons: Growth, Asset Development and Creating Competitive Advantage  6. Future Directions for Elite Level Rugby Union

O autorze

Mike Rayner is a Senior Lecturer in Sports Management in the Department of Sport and Exercise Science at the University of Portsmouth, UK