The Global Sport Economy: Contemporary Issues

ISBN-13: 9780367151058 / Angielski / Twarda / 2019 / 330 str.

Michel Desbordes; Pascal Aymar; Christopher Hautbois

Opis

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

Spis treści

Introduction: The Current Situation and Outlook for Sports Markets,  Part I: Sports Marketing,  1. Sports Marketing, from Humble Beginnings to Maturity,  2. Watching a Game or Experiencing It. Theoretical Foundations and Practical Cases of the Fan Experience,  3. CSR and Sports Event Organisers. State of Play, Controversies and Perspectives,  Part II: The Sporting Goods Industry and Distribution,  4. Growth, Growth Drivers and the Energy Sources,  5. A Short History of the Sporting Goods Industry,  6. New Behaviour Trends Among Consumers of Sporting Goods,  7. Innovation in the Sports Industry,  Part III: Sport Governance,  8. From Monopoly to Competition: The New Strategic Challenges Facing Public Sports Organisations,  9. The Governance of Sports Federations: Current Challenges in an International Context,  10. Sports Tourism: Contemporary Issues and New Trends on a Global Market,  Conclusion