James J. Zhang (University of Georgia, U Brenda G. Pitts (Georgia State Universit
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context. Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football...
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from dive...