Kategoria BISAC: Performing Arts >> Business Aspects

Except for accounts of journalists, dissident employees, and an occasional congressional committee focusing on crime and unethical practices, we have known very little about how television programs are produced. The Hollywood TV Producer, originally published in 1971, was the first serious examination of constraints, conflicts, and rewards in the daily lives of television producers. Its insights were important at the time and have not been challenged.

Using as her framework the social system of mass communications, Muriel G. Cantor shows how producers select stories for...

Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today's songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody, rhythm, and repetition, these songs are highly processed products. Like snack-food engineers, modern songwriters have discovered the musical "bliss point." And just like junk food, the bliss point leaves you wanting more.

In The Song Machine, longtime New Yorker staff writer John Seabrook tells...

A new edition of Be A Great Stand-Up, now fully revised and updated with new material on setting up and running a comedy night and mining almost any subject for jokes.

Logan Murray has successfully taught the techniques of stand-up comedy to thousands, and in this book he distills his years of experience into the essential skills for a great and enjoyable performance. He will help you find your creative streak and your funny side, build the confidence to deliver, and explain the finer details of stagecraft, from dealing with...

For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with...

For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with...

Dance and Organisation is the first comprehensive work to integrate dance theory and methods into the study of management, which have developed an interest in the arts and the humanities. Dance represents dynamics and change and puts the moving body at the centre, which has been ignored and oppressed by traditional management theory. Being a leader however also means to move like one, and critical lessons can be learned from ballerinas and modern dancers. Leadership is a dialogue, as in the work of musicians, conductors and DJs who manage groups without words. Movement in...

Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations.

Visitor Attractions and Events for the first time theoretically and empirically explores the relations between...