For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with...

For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with...