Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

ISBN-13: 9781138916456 / Angielski / Miękka / 2018 / 300 str.

Robert Barnwell

Opis

For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerilla Film Marketing presents filmmakers with the knowledge, skills and ability to build a growing audience of loyal and engaged fans. Unlike other books on film marketing, Guerilla Film Marketing walks readers through each step of the film branding, marketing and promotional process. The book and companion website provide readers with immediately implementable tools, templates, and checklists to get the job done on little or no budget.

O autorze

Robert G. Barnwell is the founder and creative director of a small independent production company established to reduce the risks and increase the profitability of low-budget film projects on behalf of its investors. Previously, he worked as a strategy consultant and corporate banker providing advice and financing for such studios as 20th Century Fox, Columbia Pictures, Disney, MGM, Paramount Pictures, Universal and Warner Brothers.Robert has served as an adjunct professor at Ringling College of Art & Design and as a speaker and guest lecturer at several leading film schools, seminars, and workshops.