Kategoria BISAC: Performing Arts >> Business Aspects

Being a successful editor is about more than just knowing how to operate a certain piece of software, or when to make a certain transition. On the contrary, there are many unwritten laws and a sense of propriety that are never discussed or taught in film schools or in other books.

Based on their own experiences, first as upcoming assistant editors, then as successful Hollywood editors, the authors guide you through the ins and outs of establishing yourself as a respected film and video editor.

Insight is included on an array of technical issues such as script breakdown,...

Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged Use this book to learn the realities of the market in advance and map out a winning distribution plan.

This comprehensive manual for filmmakers and producers dedicated to film distribution...

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and...

The film star is not simply an actor but a historical phenomenon that derives from the production of an actor's attractiveness, the circulation of his or her name and likeness, and the support of media consumers. This book analyzes the establishment and transformation of the transnational film star system and the formations of historically important film stars--Japanese and non-Japanese--and casts new light on Japanese modernity as it unfolded between the 1910s and 1930s.

Hideaki Fujiki illustrates how film stardom and the star system emerged and evolved, touching on such facets as...

After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural...

Published to coincide with the 60th anniversary of the Tony Awards(R), the launch of the new Working in the Theatre series from The American Theatre Wing, founder of the Tony Awards(R), promises to be one of the most exciting theatrical-publishing events ever.

For more than 30 years, the Wing has produced the Working in the Theatre seminars, a series that features the greatest names in theatre. In book form for the first time, these compact volumes--at an affordable paperback price for gift-giving--are for students and for anyone with a passion for the theatre. Here are...