Marketing the Arts and Entertainment: Success Strategies in the Profit and Not for Profit World

ISBN-13: 9781466992283 / Angielski / Miękka / 2013 / 112 str.

Professor Ronald C. Harding

Opis

This workbook is designed to help newcomers to the world of performance and exhibition become successful The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local PBS station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.