» książki » Language Arts & Disciplines - Journalism
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Werbewirkung des Schaufensters am Point of Sale Apotheke
ISBN: 9783668063938 / Niemiecki / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Magisterarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Universitat Wien (Publizistik und Kommunikationswissenschaften), Sprache: Deutsch, Abstract: Diese Arbeit beforscht die Werbewirkung von Apothekenschaufenstern aus verschiedenen Blickwinkeln. Das verkaufsfordernde Potenzial von Auslagen anderer Industriezweige, wie z.B Kleidung/Lebensmittel, wird intensiv genutzt. Die Wirkung einer Werbestrategie fur den Touchpoint "Apothekenauenwerbung" wird aber im Pharmabereich vernachlassigt. Das Forschungsinteresse bezieht sich auf Impulskaufe...
Magisterarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Universitat Wien (Publizistik und Kommu...
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cena:
439,01 |
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Media Power and Global Television News: The Role of Al Jazeera English
ISBN: 9781784530860 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New perspective on the role of Al Jazeera English in global television reporting
New perspective on the role of Al Jazeera English in global television reporting
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cena:
670,22 |
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Reporting and Writing on Journalism's New Frontier
ISBN: 9781634873406 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Reporting and Writing on Journalism's New Frontier teaches students the fundamentals of good reporting tactics and gives them a solid command of basic writing techniques.
The book emphasizes practical skills a good journalist needs before even beginning to report, explains the kind of stories that work best for each medium, explores good news-gathering habits, and describes successful interviewing tactics. It provides clear guidelines for quality writing including the importance of organizing a story before writing, purging cliches, redundancies, and euphemisms, creating... "Reporting and Writing on Journalism's New Frontier teaches students the fundamentals of good reporting tactics and gives them a solid command ...
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cena:
406,51 |
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Introduction to Journalism: Essential Techniques and Background Knowledge
ISBN: 9781138133785 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach...
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Tho...
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cena:
759,15 |
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Public Affairs Reporting Now: News Of, by and for the People
ISBN: 9781138136823 / Angielski / Twarda / 398 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
747,55 |
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The Future of Quality News Journalism: A Cross-Continental Analysis
ISBN: 9781138653863 / Angielski / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007's The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues... In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant s... |
cena:
210,56 |
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The Global Journalist in the 21st Century
ISBN: 9781138134614 / Angielski / Twarda / 590 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those interested in doing their own studies. The editors put together this collection working under the assumption that journalists'... The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional atti... |
cena:
747,55 |
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Upgrade Your German
ISBN: 9781138168176 / Niemiecki / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you want to increase your chances of getting a top grade in your German exam? Upgrade your German offers a thirty-day revision programme that is guaranteed to improve your results. In the countdown to your exams, simply spend between 30 minutes and an hour a day with this book, and see your mark upgrade.
This short revision guide focuses on three key strategies for improving your exam results: eliminating basic errors and slips of the pen; increasing and consolidating your vocabulary; and improving the style and quality of your German. Do you want to increase your chances of getting a top grade in your German exam? Upgrade your German offers a thirty-day revision programme that is gu...
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cena:
747,55 |
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En Activo: Practical Business Spanish
ISBN: 9781138138438 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol,... En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, f... |
cena:
759,15 |
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Cross-Continental Views on Journalistic Skills
ISBN: 9781138953826 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,09 |
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Arabic Media Dictionary
ISBN: 9781138783959 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
231,95 |
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Arabic Media Dictionary
ISBN: 9781138783942 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
953,77 |
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Pleasures of the Prose
ISBN: 9781845496623 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Humour, so much a part of everyday communication and the pleasure of media consumption, has been strangely marginalised in journalism/communication studies. This innovative volume, edited by Richard Lance Keeble and David Swick, at last puts the focus on the funniest pages with studies of print and online journalism in a wide range of countries: Brazil, Britain, Spain, Mexico, the Philippines and the United States of America. Separate sections look at 'Humour in Journalism, Yesterday and Today', 'The Witty Ways of Literary Journalists' and 'The Politics of Being Funny'. Topics include: George...
Humour, so much a part of everyday communication and the pleasure of media consumption, has been strangely marginalised in journalism/communication st...
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cena:
123,01 |
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Opportunities, challenges and prospects of space journalism in Nigeria
ISBN: 9783668056176 / Angielski / Miękka / 24 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research Paper (undergraduate) from the year 2015 in the subject Communications - Journalism, Journalism Professions, language: English, abstract: This research paper explores the concepts of space journalism at an in-depth degree to give a complete understanding of the phenomenon. The findings are comprehensive, practical and relevant to the real world. The study focuses on some particular aspects such as the opportunities and challenges of space journalism. The study seeks to explore views from media practitioners, institutions of higher learning, developing nations as well as students. The...
Research Paper (undergraduate) from the year 2015 in the subject Communications - Journalism, Journalism Professions, language: English, abstract: Thi...
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cena:
141,21 |
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Die Geschichte des Feuilletons. Wie sich der Kulturteil im Nachrichtenmagazin "Der Spiegel verändert hat
ISBN: 9783668075597 / Niemiecki / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,7, Fachhochschule Kiel (Fakultat Medien), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: Spiegel-Grunder Rudolf Augstein beschrieb in den 1990er Jahren ruckblickend den hohen Stellenwert, den die Kulturberichterstattung im Spiegel vom Start weg gehabt hatte. Nun gibt es den Spiegel seit 1947, die Geschichte der Kulturberichterstattung in Deutschland geht allerdings sehr viel weiter zuruck. Diese geschichtliche Entwicklung steht im Mittelpunkt dieser Arbeit. Die vorliegende Arbeit...
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,7, Fachhochschule Kiel (Fakultat Medien), V...
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cena:
228,61 |
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Die Aufgabe der Medien im gesellschaftlichen Meinungsbildungsprozess. Ein Blick auf die Meinungsmärkte in den Landkreisen Nordfriesland und Stormarn
ISBN: 9783668075733 / Niemiecki / Miękka / 38 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Fachhochschule Kiel (Fakultat Medien), Veranstaltung: Seminar, Sprache: Deutsch, Abstract: "Es gibt keine allgemein akzeptierte Definition fur offentliche Meinung," stellte der amerikanische Journalismus-Professor W. Phillips Davison bereits 1968 fest. Der Gebrauch des Begriffes nimmt dennoch zu. Aus gutem Grund: Die Offentliche Meinung ist laut Sarcinelli von zentraler Bedeutung fur die Bestimmung legitimierter Herrschaft in demokratischen Systemen. Sie sei allerdings nicht mit...
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Fachhochschule Kiel (Fakultat Medien), V...
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cena:
165,49 |
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Writing Feature Articles
ISBN: 9781138134157 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover...
Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and...
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cena:
906,08 |
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Snatched: Child Abductions in U.S. News Media
ISBN: 9781433127168 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few crimes provoke the collective fear, public outrage, and media fascination that child abductions do. Stories about missing children capture national headlines and dominate public discourses about crime and deviance, child safety, parenting, the American family, and gender and sexuality.
Snatched is the first book-length study to interrogate the predominant myths centered on gender and class that shaped mainstream U.S. news coverage of kidnappings in the 2000s. Through an exploration of hundreds of reports from newspapers, news magazines, television broadcasts, and web stories,... Few crimes provoke the collective fear, public outrage, and media fascination that child abductions do. Stories about missing children capture nationa...
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cena:
789,77 |
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The Ethnic Press: Shaping the American Dream
ISBN: 9781433110382 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Millions of people have come to America seeking a different life than the one they had in their home country. The storied lives of these immigrants fill copious volumes of literature, each volume with its own interpretation of history. In documenting the history of immigrants in America through the lens of their newspapers, this groundbreaking book offers a new interpretation, illuminating how ethnic presses in America helped to shape the American Dream. Moreover, the book shows how the ethnic press continues to reshape this dream, as its function has changed from one of acculturation to...
Millions of people have come to America seeking a different life than the one they had in their home country. The storied lives of these immigrants fi...
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cena:
696,70 |
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The Ethnic Press: Shaping the American Dream
ISBN: 9781433110375 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Millions of people have come to America seeking a different life than the one they had in their home country. The storied lives of these immigrants fill copious volumes of literature, each volume with its own interpretation of history. In documenting the history of immigrants in America through the lens of their newspapers, this groundbreaking book offers a new interpretation, illuminating how ethnic presses in America helped to shape the American Dream. Moreover, the book shows how the ethnic press continues to reshape this dream, as its function has changed from one of acculturation to...
Millions of people have come to America seeking a different life than the one they had in their home country. The storied lives of these immigrants fi...
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cena:
205,43 |
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