Kategoria BISAC: Language Arts & Disciplines >> Journalism

Die Autoren untersuchen anhand von gegensatzlicher Zeitungsgenres (Bild und Suddeutsche Zeitung) neben Form und Verteilung die persuasive Verwendung von Neologismen innerhalb der Thematik 'Libyenkrieg'. Sie zeigen, dass beide Zeitungen auf uberraschend ahnliche Weise expressive und persuasive Neologismen verwenden. Diese Annaherung der Zeitungsgenres kann u.a. marktwirtschaftlich erklart werden, denn elektronische Medien machen den klassischen Printvertretern die Arbeit immer schwerer. Besonders markant an der Entwicklung ist jedoch, dass diese nicht-neutralen Neologismen nicht nur in...

Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully executed. This book offers leaders and managers a roadmap for understanding the obstacles to change in their organizations and how to overcome them. It helps organizations better understand how to position themselves strategically to serve the new-media marketplace by understanding what news consumers...

Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully executed. This book offers leaders and managers a roadmap for understanding the obstacles to change in their organizations and how to overcome them. It helps organizations better understand how to position themselves strategically to serve the new-media marketplace by understanding what news consumers...

Diccionario Bilingue de Metaforas y Metonimias Cientifico-Tecnicas presents the extensive range of metaphoric and metonymic terms and expressions that are commonly used within the fields of science, engineering, architecture and sport science.

Compiled by a team of linguists working across a range of technical schools within the Universidad Politecnica de Madrid, this practical dictionary fills a gap in the field of technical language and will be an indispensable reference for students within the fields of science, engineering or sports science seeking to work internationally and for...

Contemporary Spain provides an accessible introduction to the politics, economy, institutions media and cinema of contemporary Spain.

This fully revised fourth edition includes new material that makes this the most comprehensive, accurate and up-to-date account of the situation in Spain at this juncture

Key features include:

• accessible and authoritative background information ideal for the non-specialist language student
• each chapter contains a Spanish/English glossary giving guidance on the use of specialist terms in context...