Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand." Concluding with a discussion of what the future holds for digital broadcasting, this book...

The techniques involved in print, broadcast and online journalism combined with information on the workings of public administration and issues of law, health and safety are presented in this all-encompassing text which brings together the essential issues and practices required by students of journalism. This knowledge base is supplemented with self-assessments, exercises and suggestions for further reading. The text also covers information for the journalism componenet of City and Guilds, GNVQ abd other courses at this level.

Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach...