This essential guide provides everything you need to know about writing successful feature articles. You will learn to formulate and develop ideas, to shape those ideas to fit different media and markets, to research and organise material and to match language and style to the subject matter. changing requirements of journalism and media courses, and of new media technology. In particular, the book covers the new demands and opportunities provided by the Internet. Both researching and writing online are covered, and a new chapter explores the way writers make bridges between journalism and...

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover...