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The Hard Sell: The Tricks of Political Advertising
ISBN: 9780522866308 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In "The Hard Sell," creative director Dee Madigan uses her trademark humor and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns in Australia, she gives fascinating industry insight into how political ads are designed to work; who they are meant to influence; how they are paid for; why so many negative ads are made; how personal is too personal; how spin works,...
What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In "The Hard Sell,"...
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cena:
122,40 |
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The Italian Academies 1525-1700: Networks of Culture, Innovation and Dissent
ISBN: 9781909662575 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The intellectual societies known as Academies played a vital role in the development of culture, and scholarly debate throughout Italy between 1525-1700. They were fundamental in establishing the intellectual networks later defined as the Republique des Lettres, and in the dissemination of ideas in early modern Europe, through print, manuscript, oral debate and performance. This volume surveys the social and cultural role of Academies, challenging received ideas and incorporating recent archival findings on individuals, networks and texts. Ranging over Academies in both major and... The intellectual societies known as Academies played a vital role in the development of culture, and scholarly debate throughout Italy between 1525... |
cena:
440,75 |
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Jews and Judaism in The New York Times
ISBN: 9780739184912 / Angielski / Miękka / 406 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a recent book, Following 9/11: Religion Coverage in the New York Times, Christopher Vecsey examines journalistic definitions of "religion," before and (especially) after the terrible events of September 11, 2001. Here he explores Times portrayals of the cumulative religious tradition called Judaism, embodied by peoples who have called themselves Jews--from antiquity to modernity, throughout the world, and especially in the United States, where a plurality of Jews live today and where the Times is published. To understand Judaism today is to fathom its diverse texts, beliefs, rituals,...
In a recent book, Following 9/11: Religion Coverage in the New York Times, Christopher Vecsey examines journalistic definitions of "religion," before ...
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cena:
279,17 |
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"Der Mensch als Maß aller Dinge. Eine Diskussion Ernst Kapps anthropozentrischer Technikphilosophie
ISBN: 9783656901495 / Niemiecki / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,7, Universitat Siegen, Sprache: Deutsch, Abstract: Ernst Kapps technikphilosophischer Ansatz, der in seinem Werk "Grundlinien einer Philosophie der Technik" von 1877 zur Geltung gebracht wird, beschaftigt sich mit dem Prinzip der Organprojektion. Diese Theorie erlautert den Zusammenhang zwischen technischen Artefakten bzw. kulturellen Errungenschaften und dem menschlichen Organismus.
Studienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,7, Universitat Siegen, Sprache: Deutsch, Abstra...
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cena:
159,82 |
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Reputationsmanagement: Banken
ISBN: 9783658089016 / Angielski / Miękka / 42 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anabel Ternes und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen konnen hohere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander...
Anabel Ternes und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem gu...
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cena:
56,40 |
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Reputationsmanagement: Versicherungen
ISBN: 9783658089030 / Angielski / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anabel Ternes und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen konnen hohere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander...
Anabel Ternes und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit ...
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cena:
56,40 |
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Kommunikationsmodelle im Alltag. "Man kann nicht nicht kommunizieren
ISBN: 9783656903895 / Niemiecki / Miękka / 26 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, FH fur angewandtes Management Erding, Sprache: Deutsch, Abstract: Im Alltag kommt es immer wieder vor, dass man an einigen Personen genau erkennen kann, wie es Ihnen geht oder was sie gerade empfinden. Man kann alleine durch ihre Mimik, ihre Gestik und ihr Verhalten an Menschen erkennen, was sie einem vielleicht oft gar nicht sagen mochten. Dies liegt daran, dass jeder Mensch kommuniziert, auch wenn er es oft gar nicht mochte. "Man kann nicht nicht kommunizieren." Diese Aussage stellt auch den...
Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, FH fur angewandtes Management Erding, Sprache: De...
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cena:
147,68 |
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
ISBN: 9781138689435 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Global News Challenge tackles one of the timeliest topics in mass communication today the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their... The Global News Challenge tackles one of the timeliest topics in mass communication today the challenges facing international broadcasters with uni... |
cena:
225,25 |
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Handbook of Media Branding
ISBN: 9783319182353 / Angielski / Twarda / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This...
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from dif...
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cena:
603,81 |
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Modern Arabic Sociolinguistics: Diglossia, Variation, Codeswitching, Attitudes and Identity
ISBN: 9780415707473 / Angielski / Miękka / 438 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern Arabic Sociolinguistics outlines and evaluates the major approaches and methods used in Arabic sociolinguistic research with respect to diglossia, codeswitching, language variation and attitudes and social identity. This book:
Modern Arabic Sociolinguistics outlines and evaluates the major approaches and methods used in Arabic sociolinguistic research with respect to digl... |
cena:
259,53 |
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Chinese: A Comprehensive Grammar: A Comprehensive Grammar
ISBN: 9781138840164 / Angielski / Miękka / 656 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chinese: A Comprehensive Grammar is a complete reference guide to Chinese grammar which presents a fresh and accessible description of the language, concentrating on the real patterns of use in modern Chinese. The volume is organized to promote a thorough understanding of Chinese grammar. It offers a stimulating analysis of the complexities of the language and provides full and clear explanations. Throughout, the emphasis is on Chinese as used by present-day native speakers. An extensive index and numbered paragraphs provide readers with easy access to the information they require.... Chinese: A Comprehensive Grammar is a complete reference guide to Chinese grammar which presents a fresh and accessible description of the language... |
cena:
563,24 |
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Graffiti. Die Kontingenz der Grenzziehung zwischen dem Privaten und dem Öffentlichen
ISBN: 9783656935865 / Angielski / Miękka / 24 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forschungsarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 1.3, Freie Universitat Berlin (Institut fur Publizistik- und Kommunikationswissenschaft), Veranstaltung: Wert, Verfall und Verteidigung des Privaten, Sprache: Deutsch, Abstract: Auf die Frage, was meine Privatsache ist und was eine offentliche Angelegenheit, scheint bei oberflachlicher Betrachtung schnell eine Antwort gefunden zu sein: Privat ist alles, was hinter den verschlossenen Turen der eigenen Wohnung passiert, offentlich ist der Rest. Das sich diese beiden Spharen jedoch nicht...
Forschungsarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Theorien, Modelle, Begriffe, Note: 1.3, Freie Universitat Berlin (Institut ...
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cena:
147,68 |
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Media Talk: 35 Secrets You Need to Know Before You Talk to the Media
ISBN: 9780992578909 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially in front of hundreds of thousands - even millions - of people. The media carry enormous power... but so do you, when you learn how to make the most of opportunities to engage with them. The tips and techniques outlined in this ground-breaking book masterfully combine intricate insider knowledge of the evolving world of media with principles of the art of leadership communication, learned over decades of...
"Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your ...
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cena:
72,79 |
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Reporting the Cuban Revolution: How Castro Manipulated American Journalists
ISBN: 9780807160923 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reporting the Cuban Revolution reveals the untold story of thirteen American journalists in Cuba whose stories about Fidel Castro's revolution changed the way Americans viewed the conflict and altered U.S. foreign policy in Castro's favor. Between 1956 and 1959, the thirteen correspondents worked underground in Cuba, evading the repressive censorship of Fulgencio Batista's dictatorship in order to report on the rebellion led by Fidel Castro. The journalists' stories appeared in major newspapers and magazines and on national television and radio, influencing Congress to abruptly cut off... Reporting the Cuban Revolution reveals the untold story of thirteen American journalists in Cuba whose stories about Fidel Castro's revolution chan... |
cena:
186,11 |
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The Routledge Modern Greek Reader: Greek Folktales for Learning Modern Greek
ISBN: 9781138809628 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Routledge Modern Greek Reader has been specially designed for post-beginners to advanced learners of Greek. Written by an experienced instructor, this innovative reader offers both students and teachers of Modern Greek the pedagogical tools to utilise richly textured folktale material in a language class. Students can develop their linguistic skills while simultaneously engaging with the broader social and cultural context of the language. Features include:
The Routledge Modern Greek Reader has been specially designed for post-beginners to advanced learners of Greek. Written by an experienced instru... |
cena:
259,53 |
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Turn Back Before Baghdad
ISBN: 9781940771199 / Angielski / Miękka / 520 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the early morning hours of January 12, 1991, telephones rang in the rooms of a dozen or so newspaper and wire service reporters at the Dhahran International, the Meridian, and other hotels in Eastern Saudi Arabia. War with the regime of Saddam Hussein over the oil province of Kuwait had become inevitable. In the early morning hours of January 12, 1991, telephones rang in the rooms of a dozen or so newspaper and wire service reporters at the Dhahran I... |
cena:
127,12 |
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Die Europäische Union in nationalen Massenmedien: Eine Studie zum Europäisierungsgrad deutscher Fernsehnachrichten
ISBN: 9783656943099 / Niemiecki / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Freie Universitat Berlin (Arbeitsstelle Kommunikationstheorie/ Medienwirkungsforschung), Sprache: Deutsch, Anmerkungen: Wurdigung der Bachelorarbeit durch Erstgutachterin: "Mit seiner Langsschnittanalyse zur Europaisierung von deutschen Fernsehnachrichten unter Berucksichtigung verschiedener Randbedingungen wie beispielsweise den Schlusselereignissen leistet Herr Gunther einen genuinen Beitrag zu dieser Forschung." " ...] die Starke der Arbeit, welche vor allem in der eigenen...
Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Freie Universitat Berlin (Arbeitsstelle...
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cena:
185,72 |
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Content Marketing: 50 Ways to Tell Your Story: (Insider Secrets to Better Branding)
ISBN: 9780996306508 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written this quick guide for telling good stories in consistent and compelling ways via a variety of modern techniques. As vice president of the American Society of Journalists and Authors, Paprocki has recognized a confluence in todays marketplace: businesses and nonprofits need expert storytellers to create their content and plenty of independent writers are willing to help them. Paprocki, an author of The Complete Idiots Guide to Branding Yourself...
Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written t...
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cena:
38,46 |
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Politics, Media and Democracy in Australia: Public and Producer Perceptions of the Political Public Sphere
ISBN: 9781138779426 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Australia, as in many comparable democracies, the role of the media in the political process is high on the public agenda. There is a perception of widespread disillusionment with and disengagement from politics amongst voters, and criticism of the media for failing to fulfil their democratic responsibilities adequately. This book evaluates public perceptions of the performance of the political media in the context of the declared aims and objectives of media producers. From there the authors present findings for improving the capacity of political media to engage and inform their... In Australia, as in many comparable democracies, the role of the media in the political process is high on the public agenda. There is a perception... |
cena:
710,17 |
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Fox News and American Politics: How One Channel Shapes American Politics and Society
ISBN: 9781138900103 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just preaching to the choir, and doesn t change any minds. However, this book shows that the media still has an enormous direct impact on American society and politics. While past research has emphasized the indirect effects of media content on attitudes through priming or framing, for instance Dan Cassino argues that past data on both the public opinion and the media side wasn t detailed enough to uncover it. Using a combination of original national... In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just prea... |
cena:
850,66 |