"Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially in front of hundreds of thousands - even millions - of people. The media carry enormous power... but so do you, when you learn how to make the most of opportunities to engage with them. The tips and techniques outlined in this ground-breaking book masterfully combine intricate insider knowledge of the evolving world of media with principles of the art of leadership communication, learned over decades of...