Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the...

Designing for User Engagement: 10 Basic Principles introduces and illustrates a set of principles developed to guide the design of user experiences rich in communication and interaction. explored a variety of case studies and present an over-arching framework for designing for user engagement.

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Designing for User Engagement: 10 Basic Principles "delivers the results of this innovative work in a way that can be used by working practitioners interested in developing engaging user experiences, educators whose students are seeking to understand and develop these experiences, and...

Online Communication in a Second Language examines the use of social computer mediated communication (CMC) with speakers of Japanese via longitudinal case studies of up to four years. Through the analysis of over 2000 blogs, emails, videos, messages, games, and websites, in addition to interviews with learners and their online contacts, the book explores language use and acquisition via contextual resources, repair, and peer feedback. The book provides insight into relationships online, and the influence of perceived 'ownership' of online spaces by specific cultural or linguistic groups....

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.