Designing for User Engagement on the Web: 10 Basic Principles

ISBN-13: 9780415823432 / Angielski / Twarda / 2013 / 216 str.

Cheryl Geisler

Opis

Designing for User Engagement: 10 Basic Principles introduces and illustrates a set of principles developed to guide the design of user experiences rich in communication and interaction. explored a variety of case studies and present an over-arching framework for designing for user engagement.

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Designing for User Engagement: 10 Basic Principles "delivers the results of this innovative work in a way that can be used by working practitioners interested in developing engaging user experiences, educators whose students are seeking to understand and develop these experiences, and managers who need to create and resource teams to design these experiences.

The book begins with the design principles, which can be used to evaluate a current interactive technology or to guide the development of a new website or other interactive technology. They can also be used as a guide in the analysis of interactive technologies and as a springboard for a more theoretical discussion of new directions in the development of interactive technologies.

In the second half of the volume, each chapter presents a case study of a single project, walking the reader through the original and redesigned user experience, and showing how the basic principles were used to drive the development of a user experience that was more engaging. These case studies include:

an information system gallery,

wikis for collaboration,

cultural websites,

distance learning platforms, and

an interactive poster.

Each case study represents a distinctive type of technology, so taken together they illustrate the remarkable breadth of applicability of the basic principles.

For all readers, "Designing for User Engagement: 10 Basic Principles "brings together an articulate and practical vision of successfully addressing the expectations of users of the new generation of highly engaging technologies.

O autorze

Cheryl Geisler is Professor of Interactive Arts and Technology at Simon Fraser University where she is the inaugural Dean of the Faculty of Communication, Art and Technology.