Kategoria BISAC: Games & Activities >> Video & Mobile

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.

Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how...

Circuits are...

The State of Play presents an essential first step in understanding how new digital worlds will change the future of our universe. Millions of people around the world inhabit virtual words: multiplayer online games where characters live, love, buy, trade, cheat, steal, and have every possible kind of adventure. Far more complicated and sophisticated than early video games, people now spend countless hours in virtual universes like Second Life and Star Wars Galaxies not to shoot space invaders but to create new identities, fall in love, build cities, make rules, and break...

The State of Play presents an essential first step in understanding how new digital worlds will change the future of our universe. Millions of people around the world inhabit virtual words: multiplayer online games where characters live, love, buy, trade, cheat, steal, and have every possible kind of adventure. Far more complicated and sophisticated than early video games, people now spend countless hours in virtual universes like Second Life and Star Wars Galaxies not to shoot space invaders but to create new identities, fall in love, build cities, make rules, and break...

In Smartbomb, journalists Heather Chaplin and Aaron Ruby take the reader behind the scenes at gaming conventions, into powerhouse think tanks where new games are created, into the thick of the competition at cyberathlete tournaments, and into the homes of gamers for whom playing...

Militainment, Inc. offers provocative, sometimes disturbing insight into the ways that war is presented and viewed as entertainment-or "militainment"-in contemporary American popular culture. War has been the subject of entertainment for centuries, but Roger Stahl argues that a new interactive mode of militarized entertainment is recruiting its audience as virtual-citizen soldiers. The author examines a wide range of historical and contemporary media examples to demonstrate the ways that war now invites audiences to enter the spectacle as an interactive participant through a...

New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms.

Critical areas investigated include:
- Game culture
- The internet
- The digital transformation of...

Before she was a supersolider defending humanity as part of the Spartan-IV program, Sarah Palmer was an ODST--Orbital Drop Shock Trooper--carrying out the most dangerous missions behind enemy lines

Join her on her dramatic journey from the ranks of humanity's toughest leathernecks to the highest echelon of elite warriors in the galaxy. Collects the three-issue miniseries.

* A new era of Halo(R) comics begins at Dark Horse

* The Halo franchise has sales eclipsing $3...