Kategoria BISAC: Design >> Graphic Arts - Advertising

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Fashion Sketchbook, 6th Edition, demystifies the fashion drawing process with simple, step-by-step directions. Now in full color and completely revised, with updated instructions and images throughout, this introductory text explains how to draw women, men, and children, pose the figure, develop the fashion head and face, sketch accessories, add garment details, and prepare flats and specs. Abling's detailed, easy-to-follow lessons are accompanied by Women's Wear Daily photographs from the showroom and the runway that accelerate comprehension and lead to the diversification...

We are pleased to present the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ghost signs ). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, retro design and the...

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded...

Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are...

Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest marketing thinking placing greater emphasis on the consumer and co-creating value with customers by placing them at the heart of the product/service development process, it has never been more important to integrate marketing perspectives into design management.

This text will explore the importance of managing design and the creative process in a way that it puts the human being at the centre, with the result that a product,...

Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholders with Organisational Studies to define Design Management in a social and people-focused context, in order to demonstrably outline its benefits.

This new text explores the importance of managing design strategies, design processes, and design implementation, in a way that...

The inconvenient truth about online advertising and social media.



Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?



What about our obsession with social media? Do consumers really want to have 

“conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not...