The inconvenient truth about online advertising and social media.



Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?



What about our obsession with social media? Do consumers really want to have 

“conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not...