Kategoria BISAC: Design >> Graphic Arts - Advertising

Awarded the Washington DC Book Publishers' design and effectiveness competition Honorable Mention in the category of Illustrated Text from a Small- to Medium-Size Nonprofit Publisher and Third Prize in the category of Illustrated Jacket or Cover from a Small- to Medium-Size Nonprofit Publisher

Ballyhoo looks at the poster as a form of popular portraiture. These celebrity likenesses are dramatic--and often enormous--but in fact, what a poster communicates about an individual is usually secondary to its principal message: Barnum and Bailey announcing the arrival of their...

From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices; enacted, performed and negotiated through the media, the public, and industry. Fashioning Professionals addresses the key question of what it means to be a creative professional both historically and today. In the digital age, new ways of working and doing business are on the rise, accompanied by new professions and identities.

Bringing together a range of critical reflections from international researchers, spanning fashion, design, art, architecture...

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories, using language powerfully and originally--as well as the wide...