Kategoria BISAC: Business & Economics >> Mentoring & Coaching

The true story of how Brian G. Johnson generated millions of dollars in revenue (and kept a pretty penny) by leveraging the big sites online such as YouTube, Facebook, Amazon, and his own marketing blog. Trust Funnel focuses on the most important elements found in highly successful online businesses, especially trust.

Inspired by Zig Ziglar, Trust Funnel

brings the human element to the forefront in an industry that often focuses on the mechanics of online sales and forgets that real people are behind every hit, sale, and opt-in.

Now in one paperback volume, John C. Maxwell's best-selling 101 series of briefcase-sized leadership books that have helped more than one million people become better leaders.

The Complete 101 Collection includes material that in true Maxwell style helps readers reach their potential at any stage in their career. It can be thought of as a crash course in leadership, a practical tool to sharpen the core fundamentals every professional needs.

Contents include a 101 on attitude, self-improvement, leadership, relationships, success, teamwork, equipping, and...

• Less than one-third of corporate initiatives had a significant impact lasting more than 18 months.
• Most employees had no understanding of the business purpose of these corporate initiatives.
• Only a small minority of employees knew what was expected of them to carry out the initiatives.
• Very few employees were committed to the corporate initiatives.

Welcome to the idea of functional stupidity.

Functional stupidity can be catastrophic. It can cause organisational collapse, financial meltdown and technical disaster. And there are countless, more everyday examples of organisations accepting the dubious, the absurd and the downright idiotic, from unsustainable management fads to the cult of leadership or an over-reliance on brand and image. And yet a dose of stupidity can be useful and produce good, short-term results: it can nurture harmony, encourage people to get on with the job and...