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Kategoria BISAC: Business & Economics >> E-Commerce - Digital Marketing
ilość książek w kategorii: 3201
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Marketing the e-Business
ISBN: 9780415256001 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion and place, this accessible text looks at the bigger e considerations, such as legislation, data protection, security, governance, intellectual property and ethics. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marke...
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937,25 zł |
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Marketing the e-Business
ISBN: 9780415256018 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies Providing... Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this usefu... |
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281,13 zł |
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E-Economy: Rhetoric or Business Reality?
ISBN: 9780415339544 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing,... As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about... |
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229,06 zł |
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E-Economy: Rhetoric or Business Reality?
ISBN: 9780415339551 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing,... As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about... |
cena:
150,95 zł |
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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 9780471441090 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy
One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes... A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy |
cena:
115,05 zł |
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Work the Web, E-Marketing
ISBN: 9780471498971 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a... The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin ...
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cena:
175,34 zł |
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Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
ISBN: 9780471783275 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger number of potential customers. This new updated edition includes the same wisdom that made Allen one of the most influential financial advisors in the world, but also features updated information on everything readers need to know.
The book features the original seven powerful methods that average people can use to make money on... Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money o...
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cena:
93,12 zł |
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Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence
ISBN: 9780595100194 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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55,88 zł |
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Dirty Little Secret: What No One Ever Tells You About Internet Adult Entertainment Industry
ISBN: 9780595374212 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's Incredibly easy to start a money making Adult Web Site right from the comfort of your own home. Millions of people just like you are enjoying the freedom-and extra income-of working for themselves. You can too. In "Dirty Little Secrets: What No One Ever Tells You About Internet Adult Entertainment Industry," Webmaster Nadeem Brown shows you how to achieve your work-at-home dream.
Inside you'll learn the secrets to:
It's Incredibly easy to start a money making Adult Web Site right from the comfort of your own home. Millions of people just like you are enjoying the...
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cena:
86,09 zł |
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The Big Red Fez: Zooming, Evolution, and the Future of Your Company
ISBN: 9780743227902 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life... YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
A... |
cena:
55,88 zł |
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Cybermarketing
ISBN: 9780750647045 / Angielski / Miękka / 355 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand - the global issues; and price - strategies, issues and case studies.
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chap...
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cena:
296,74 zł |
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e-Business Strategies for Virtual Organizations
ISBN: 9780750649438 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text aims to provide a brief introduction to the concepts of information warfare; managing organizational knowledge; and the information economy, however it also focuses on strategic issues. The virtual organization is now an important business model for contemporary business organizations. The flexibility and adaptability of the virtual organization make it ideal for survival in the modern world's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser...
This text aims to provide a brief introduction to the concepts of information warfare; managing organizational knowledge; and the information economy,...
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cena:
296,74 zł |
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Capitalizing on Knowledge: From E-Business to K-Business
ISBN: 9780750650113 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are points to ponder to stimulate thinking and decision-making. Five case studies and...
This text aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of...
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cena:
166,57 zł |
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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
ISBN: 9780765608062 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.
This text provides a collection of different perspectives on e-Service and a unified framework to understand it. It focuses on: the customer-technolog...
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cena:
937,25 zł |
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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
ISBN: 9780765608079 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars...
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of ...
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cena:
249,88 zł |
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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
ISBN: 9780805895216 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to...
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme art...
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cena:
150,95 zł |
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The Confidential Internet Intelligence Manuscript
ISBN: 9780974613314 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If I could show you one simple technique that in 5 minutes would increase your Internet sales by 32%, would you do it?
What if I had a collection of these techniques that took me years to test and perfect, would you want to use them? Of course - and thats why people are going crazy about this manuscript. No other marketer has ever revealed information this sensitive. For years, Ive kept this information quiet - now, youve probably heard the buzz that Ive finally released my "CONFIDENTIAL Internet Intelligence Manuscript" to the public. Jay Conrad Levinson said hed easily pay $2,000 or more... If I could show you one simple technique that in 5 minutes would increase your Internet sales by 32%, would you do it?
What if I had a collection ... |
cena:
258,71 zł |
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Intelligent Information Integration in B2B Electronic Commerce
ISBN: 9781402071904 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and business models. In an era where open and flexible electronic commerce provides new types of services to its users, simple 1-1 connections will be replaced by n-m relationships between customers and...
Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially du...
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cena:
387,30 zł |
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Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective
ISBN: 9781567204728 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as...
Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in ...
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cena:
405,59 zł |
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Multimedia and the Web from A to Z: 2nd Edition
ISBN: 9781573561327 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As technology changes rapidly, new words and phrases are being introduced into our vocabulary, many with Net or Web affixed to them. The convergence of the media industries often brings with it a clash of professional vocabularies. Over time, some terms remain stable while others seem to disappear or transform their meaning. "Multimedia and the Web from A-Z" is a comprehensive dictionary aimed at stabilizing and clearly defining the language of multimedia. This second edition has been completely revised and expanded and contains 1,500 entries, including 500 new terms or phrases, all... As technology changes rapidly, new words and phrases are being introduced into our vocabulary, many with Net or Web affixed to them. The convergenc... |
cena:
301,40 zł |
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