The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. The book begins by addressing the changing nature of the e-Economy and the impact of the dot.com bubble of the late 1990s, going on to analyse key software developments and the impact these have had on organizational practices, such as human resource...

Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion and place, this accessible text looks at the bigger e considerations, such as legislation, data protection, security, governance, intellectual property and ethics. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.