E-Business Fundamentals

ISBN-13: 9780415255950 / Angielski / Miękka / 2003 / 288 str.

Paul Jackson; Lisa Harris; Peter M. Eckersley

Opis

The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. The book begins by addressing the changing nature of the e-Economy and the impact of the dot.com bubble of the late 1990s, going on to analyse key software developments and the impact these have had on organizational practices, such as human resource management. It then outlines the legal and ethical frameworks of e-Business, and considers how companies use various e-Commerce tools to enter new markets. Finally, it traces the progress public sector organizations have made in adopting e-Business practice.

Spis treści

1. Introduction 2. The Business Environment for e-Commerce  3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government

O autorze

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.