This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various...
This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technolo...
The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. The book begins by addressing the changing nature of the e-Economy and the impact of the dot.com bubble of the late 1990s, going on to analyse key software developments and the impact these have had on organizational practices, such as human resource...
The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the ...
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion and place, this accessible text looks at the bigger e considerations, such as legislation, data protection, security, governance, intellectual property and ethics. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marke...
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:
*Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security.
Providing...
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this usefu...
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.
Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing,...
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about...
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.
Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing,...
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about...
