Cybermarketing

ISBN-13: 9780750647045 / Angielski / Miękka / 2000 / 355 str.

Pauline Bickerton; Matthew Bickerton; Upkar Pardesi

Opis

This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand - the global issues; and price - strategies, issues and case studies.

Spis treści

Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?

O autorze

Pauline Bickerton, Matthew Bickerton, Upkar Pardesi