Kategoria BISAC: Business & Economics >> Corporate & Business History - General

From its earliest flights in 1926, carrying mail and occasionally a solo passenger to Chicago, to its acquisition by Delta in 2010, Northwest Airlines soared to the heights of technological achievement and business innovation--and sunk to the depths of employee discord, passenger dissatisfaction, and financial bankruptcy. Its story, rich in singular successes and failures, also has the sweep of the history of American business in the twentieth century. Non-Stop: A Turbulent History of Northwest Airlines captures both the broad context and the intriguing details as it weaves...

Bill Gates has been instrumental in creating and developing the home computing era that has thoroughly transformed nearly every aspect of our lives, from work to commerce to communication. Stepping down as CEO of Microsoft in 2000 after 25 years at the helm, he remained as chairman, a position he still holds.

This book paints a vivid picture of Bill Gates that covers his early life and his years as an inquisitive and adventurous student to his experiences as a budding entrepreneur and billionaire philanthropist who has often been listed among the richest individuals in the world. Author...

The Toyota Production System is the benchmark used throughout the world for "lean" thinking. Now you can model your own processes after those of the company that "wrote the book on supply chain management."

Written by two experts on the subject, along with a former Toyota senior executive, this book details the most celebrated supply chain operation in the world to help you form an integrated, synchronized system that will be the envy of your industry.

You will find key insight into the logic behind every point of Toyota's supply chain, along with both the tactics and...

Make every day a WOW day for your customers, your staff--and your bottom line

"In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic."
--Eric Ryan, method cofounder and person against dirty

"If you're looking for an inspirational path for creating a likable, trustworthy, and wow organization, you've hit the mother lode."
--Guy Kawasaki, former chief evangelist of Apple and...

"Like any business, a hospital must be true to its core values in order to succeed. 'Trickle-down values' start at the top with the best leadership, so that all the stakeholders understand and carry out the institution's mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills."
--Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios

"With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA...

See the world's #1 investor like never before--and learn how you can replicate his success

Many books have been written about Warren Buffett's value-investing strategy, and volumes more have been written about becoming a top-tier value investor. Even so, no one can touch the success Warren Buffett has achieved. Why? In this revealing examination of Buffett's success, practitioner, professor, and bestselling author Еlena Chirkova proposes the key to replicating his achievements is found in his acquisition practices as well as his investment strategy.

In The...

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number...

In the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond the boardroom. A commitment to corporate social responsibility may help the wider community. It could also protect an organization's brand and reputation.

Including key articles and original perspectives from academics, NGOs and companies themselves, The Corporate Social...

This book traces the history of private military companies, with a special focus on UK private forces.

Christopher Kinsey examines the mercenary companies that filled the ranks of many European armies right up to the 1850s, the organizations that operated in Africa in the 1960s and early 1970s, the rise of legally established private military companies in the late 1970s and early 1980s, and today's private and important actors in international security and post-conflict reconstruction.

He shows how and why the change from the mercenary organizations of the 1960s and 1970s...