Kategoria BISAC: Business & Economics >> Corporate & Business History - General

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed...

Reinventing the Wheel is the riveting, behind-the-scenes story of the enigmatic and cocksure inventor Dean Kamen and the Segway Human Transporter.

When Kamen invented the two-wheeled vehicle known to many by its code name, Ginger, he promised it would transform the face of personal transportation forever. But when this brilliant and driven inventor attempted to become an entrepreneur, a colossal power struggle ensued. Here, Steve Kemper takes you along for the wild ride. In Reinventing the Wheel, Kemper goes inside Kamen's world of technology...

Best-selling author Andy Kessler ties up the loose ends from his provocative book, Running Money, with this history of breakthrough technology and the markets that funded them.

Expanding on themes first raised in his tour de force, Running Money, Andy Kessler unpacks the entire history of Silicon Valley and Wall Street, from the Industrial Revolution to computers, communications, money, gold and stock markets. These stories cut (by an unscrupulous editor) from the original manuscript were intended as a primer on the ways in which new technologies develop from...

Much more personal than standard corporate histories, David Packard's The HP Way provides insights into managing and motivating people and inspiration for would-be entrepreneurs. This bestselling classic joins the Collins Business Essentials line-up with a new Note from Steve Jobs.

From a one-car-garage company to a multibillion-dollar industry, the rise of Hewlett-Packard is an extraordinary tale of vision, innovation and hard work. Conceived in 1939, Hewlett-Packard earned success not only as a result of its engineering know-how and cutting-edge product ideas, but also because of...

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

WAKE UP AND SMELL THE SUCCESS

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique...