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Kategoria BISAC: Business & Economics >> Nonprofit Organizations & Charities - Marketing & Communications
ilość książek w kategorii: 189
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Nonprofit Marketing Best Practices
ISBN: 9780471791898 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit... From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today's challen... |
cena:
256,47 zł |
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Less Chaos. Less Noise.: Effective Communications for an Effective Church
ISBN: 9780997427400 / Angielski / Miękka / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you ever wonder why people aren't getting your message? You email, tweet, hang signs, create video announcements, send newsletters and boost your posts ... and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for...
Do you ever wonder why people aren't getting your message? You email, tweet, hang signs, create video announcements, send newsletters and boost your p...
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cena:
72,99 zł |
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Message Matters: Succeeding at the Crossroads of Mission and Market
ISBN: 9780940069633 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a...
It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone shou...
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cena:
125,84 zł |
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The Little Book of Likes: Social Media for Small (and Very Small) Nonprofits
ISBN: 9780982714553 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of...
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitt...
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cena:
86,68 zł |
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Message Matters: Succeeding at the Crossroads of Mission and Market
ISBN: 9781630263768 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Message Matters: Succeeding at the Crossroads of Mission and Market
Message Matters: Succeeding at the Crossroads of Mission and Market
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cena:
160,62 zł |
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Museum Store Association Retail Industry Report, 2014 Edition: Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail
ISBN: 9781629580357 / Angielski / Twarda / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own store. Tips concerning best practices in stocking, merchandising, and staffing, based on hard survey data, are provided. Information on web sales, catalogues, wholesaling, and special events are also included.
The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your mus...
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cena:
2478,04 zł |
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Reality Check: Straight Talk about Sponsorship Marketing
ISBN: 9781927375181 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The "secret" to a successful sponsorship isn't really a secret at all. You will achieve far better longer-lasting results by selling solutions rather than begging for support. Reality Check is clearly written and easy to follow. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply. This comprehensive sponsorship reference includes: - Inventory and Valuation -...
A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organization...
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cena:
136,70 zł |
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Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources
ISBN: 9781118976241 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The updated and expanded ASAE guide to membership fundamentals
Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most... The updated and expanded ASAE guide to membership fundamentals
Membership Essentials is the American Society of Association Executive... |
cena:
285,56 zł |
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Street Fairs for Community and Profit: How to Plan, Organize and Stage a Sensational Street Fair While Building Community
ISBN: 9781522757535 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All across America, neighborhood and local merchant associations--looking to raise their profile, create community and generate business-are deciding that a Street Fair is a great way to start. In an oft-repeated scenario, a few dedicated volunteers struggle mightily to figure out how to implement this grand idea, reinventing the wheel each time. That particular struggle is over, with the release of this complete guidebook, "Street Fairs for Community and Profit: How To Plan, Organize and Stage a Sensational Street Fair While Building Community," by seasoned neighborhood business consultant,...
All across America, neighborhood and local merchant associations--looking to raise their profile, create community and generate business-are deciding ...
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cena:
105,58 zł |
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Remembership: New Strategies for Remarkable Organizations
ISBN: 9780983570349 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your organization is unremarkable, therefore no one remarks about you. You keep piling on mediocre features in the hopes one of them will get you across the tipping point. Your board is discussing relevance, which is a word dangerously close to irrelevance. What follows is a conversation about changing everything and a decision to change nothing. There you are, lost somewhere between high convenience and high fidelity, just like the post office. Eighty percent of your members don't show up for anything, yet you still tout participation as the best way to get value from membership. Members...
Your organization is unremarkable, therefore no one remarks about you. You keep piling on mediocre features in the hopes one of them will get you acro...
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cena:
68,47 zł |
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The Happy, Healthy Nonprofit: Strategies for Impact without Burnout
ISBN: 9781119251118 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Steer your organization away from burnout while boosting all-around performance
The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier,... Steer your organization away from burnout while boosting all-around performance
The Happy, Healthy Nonprofit presents realistic strat... |
cena:
119,00 zł |
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The Management Game of Communication
ISBN: 9781786357168 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to...
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads...
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cena:
527,13 zł |
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The Fruition Coalition Marketing Plan Workbook
ISBN: 9781537726854 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detailed descriptions, discussion and reflection questions, and planning charts, this book guides readers through the process of articulating information about the organization, environment, internal and external relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This workbook helps organizations become more grounded in their values and identity, create opportunities for meaningful...
The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detaile...
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cena:
96,50 zł |
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Marketing Management and Communications in the Public Sector
ISBN: 9781138655799 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing, co-branding and marketing in developing countries. Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, the book gives students a truly international outlook and highlights the importance of marketing and communications within the public sector. Additional features include... This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major conce... |
cena:
782,54 zł |
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Marketing Management and Communications in the Public Sector
ISBN: 9781138655805 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing, co-branding and marketing in developing countries. Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, the book gives students a truly international outlook and highlights the importance of marketing and communications within the public sector. Additional features include... This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major conce... |
cena:
229,49 zł |
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Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes
ISBN: 9781927375389 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosci...
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cena:
171,35 zł |
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Fool Willing: The Secret Power of Play to Engage Communities in Your Green Organization
ISBN: 9781683505006 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Imagine what having more advocates could do for environmental organization: more engaged volunteers, more political wins for conservation, more financial support, and more enthusiastic collaborations. The U.S. is fortunate to have people from many different cultures and ethnicities, yet so many of these good folks have not been invited to full participation in the green movement.
Fool Willing is a playful, practical guide for welcoming and including all communities at the "green table." Putting a happy little kid, a salsa-dancing event planner, and Jane Goodall in the same room,... Imagine what having more advocates could do for environmental organization: more engaged volunteers, more political wins for conservation, more financ...
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cena:
64,98 zł |
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Communications for Volunteers: Low-Cost Strategies for Community Groups
ISBN: 9780648021506 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reach your supporters and build your community. What makes an engaging website? How many social networks do you really need to be on? Are flyers and posters a thing of the past? And why do you even need to market your organisation in the first place? With Communications for Volunteers, you'll discover the answers to these questions and more. Dr Louise Merrington draws on her experience as a communications consultant, journalist, author and facilitator to provide simple, low-cost ways for community groups to improve their communications and reach their target... Reach your supporters and build your community. What makes an engaging website? How many social networks do you really need to be on... |
cena:
173,39 zł |
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Ignite Your Donor Passion
ISBN: 9780692992586 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,06 zł |
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Hope Blooms: Organ Donation, the Rose Parade(r), and Our Journey to Save Lives
ISBN: 9781599329482 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
173,84 zł |
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