ISBN-13: 9781927375389 / Angielski / Miękka / 2016 / 220 str.
ISBN-13: 9781927375389 / Angielski / Miękka / 2016 / 220 str.
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers