Kategoria BISAC: Business & Economics >> Industries - Service

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.

Based on the principles of Customer-Dominant Logic, the authors present their own and...

The purpose of this book is to present an overview of the latest research, policy, practitioner, academic and international thinking on water security-an issue that, like water governance a few years ago, has developed much policy awareness and momentum with a wide range of stakeholders. As a concept it is open to multiple interpretations, and the authors here set out the various approaches to the topic from different perspectives.

Key themes addressed include:

• Water security as a foreign policy issue
• The interconnected variables of water, food, and human...

Rethinking Return on Investment: The Challenge of Accountable Meaningful Use offers a timely exploration of the value achieved through the Meaningful Use of electronic health records and other components of the HITECH legislation. The authors provide a look back at how ROI of health IT has typically been measured and explore how Meaningful Use regulations are driving healthcare organizations to adopt a value-based purchasing model--thus challenging readers to rethink how they define the ROI of health IT.
The authors examine Meaningful Use within a three-stage Value...

Twenty-first century healthcare will be defined by better care, smarter spending, and healthier people. All eyes are on technology as the means to drive down costs and improve efficiency, enabling physicians to deliver care in a way that realizes the vision of a healthier planet. The transition from the acute care focus of the 20^th century to the quality and data-driven organizations of tomorrow requires incredible effort and collaboration between all members of the healthcare community. Healthcare professionals are challenged to understand and rapidly adapt to new business...

The evidence is undeniable. By any measure, the US spends more on healthcare than any other country in the world, yet its health outcomes as measure by longevity are in the bottom half among developed countries, and its health-related quality of life has remained constant or declined since 1998. In addition to high costs and lower than expected outcomes, the healthcare delivery system is plagues by treatment delays as it can take weeks to see a specialist, and many people have limited or no access to care.

Part of the challenge is that the healthcare delivery system is a large,...

Without a governance structure, IT at many hospitals and healthcare systems is a haphazard endeavor that typically results in late, over-budget projects and, ultimately, disparate systems. IT Governance in Hospitals and Health Systems offers a practical "how to" in creating an information technology governance process that ensures the IT projects supporting a hospital or health systems' strategy are completed on-time and on-budget.
The authors define and describe IT governance as it is currently practiced in leading healthcare organizations, providing step-by-step guidance of the...