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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3041
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future tense: Travails of Next and Nigerian Journalism in the Digital Age
ISBN: 9781504936941 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
138,00 |
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future tense: Travails of Next and Nigerian Journalism in the Digital Age
ISBN: 9781504936958 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
82,50 |
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Handbook on the Economics of the Media
ISBN: 9780857938886 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the...
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical...
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cena:
903,23 |
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This Program Is Brought to You by . . .: Distributing Television News Online
ISBN: 9780300197501 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as...
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals ...
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cena:
277,69 |
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Betting on Box Office: Major cycles and market conjuncture in film exhibition
ISBN: 9781506190631 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Betting on Box Office: The Major Cycles and Market Conjuncture in Film Exhibition offers the first analysis of the cyclical nature of the cinematic exhibition market in both Russia and the USA. Drawing on research going back to Soviet times and to USA of 20th century, it offers forecasts of future developments and trends in the box office market in both countries. Theatrical film exhibition (the "public screen" communication system) is treated as one of several means of delivering audiovisual con-tent to consumers, alongside "home screen" and "personal screen" communication systems.
Betting on Box Office: The Major Cycles and Market Conjuncture in Film Exhibition offers the first analysis of the cyclical nature of the cinematic ex...
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cena:
99,74 |
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Handbook of Media Branding
ISBN: 9783319182353 / Angielski / Twarda / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This...
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from dif...
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cena:
602,40 |
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Die Formel 1 ALS Mediatisiertes Sportereignis: Organisation, Präsentation Und Rezeption
ISBN: 9783658093051 / Niemiecki / Miękka / 235 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kathryn Boi ermittelt ein komplett neues Verfahren zur Dokumentation und Codierung der visuellen Elemente von Fernsehbildern. Dabei betrachtet die Autorin 23 Liveubertragungen der Formel 1 und liefert ein umfangreiches Audio- und Videotranskript im Bereich der Sportberichterstattung. Hier sind neben den verbalen Aussagen der Kommentatoren sekundengenau samtliche Kamerawechsel, Zeitlupen, Einblendungen und Sonderbildformen festgehalten. Aber auch alle wahrend eines Rennens auftretenden unvorhersehbaren Ereignisse, wie z. B. Unfalle und Uberholmanover, werden so aufgezeichnet. Auerdem...
Kathryn Boi ermittelt ein komplett neues Verfahren zur Dokumentation und Codierung der visuellen Elemente von Fernsehbildern. Dabei betrachtet die Aut...
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cena:
206,40 |
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Strategisches Management Von Medienunternehmen: Einführung in Die Medienwirtschaft Mit Case-Studies
ISBN: 9783658095000 / Niemiecki / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Autoren prasentieren Management-Ansatze und die Geschaftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewahlter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Fuhrung und in das dynamische Umfeld von Medienhausern gewahrt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Losungen bereits gefunden wurden. Die Autoren prasentieren Management-Ansatze und die Geschaftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewahlter Case-Stu... |
cena:
131,33 |
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The Broadcaster's Companion: Second Edition
ISBN: 9781503545632 / Angielski / Twarda / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
135,65 |
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The Broadcaster's Companion: Second Edition
ISBN: 9781503545649 / Angielski / Miękka / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
90,42 |
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Media Talk: 35 Secrets You Need to Know Before You Talk to the Media
ISBN: 9780992578909 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially in front of hundreds of thousands - even millions - of people. The media carry enormous power... but so do you, when you learn how to make the most of opportunities to engage with them. The tips and techniques outlined in this ground-breaking book masterfully combine intricate insider knowledge of the evolving world of media with principles of the art of leadership communication, learned over decades of...
"Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your ...
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cena:
71,80 |
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Grow Your Digital Agency
ISBN: 9781505448351 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,11 |
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Victorian Telegraphy Before Nationalization
ISBN: 9781137406514 / Angielski / Twarda / 235 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Victorian Telegraphy before Nationalization offers an analysis of the technological and entrepreneurial features of the Victorian telegraph service, together with the companies which ran it until nationalization in 1869. Based on original research and extensive study in a variety of archives, the book presents a comprehensive overview of the service. It analyzes both the business and technological history of the Victorian telegraph, showing how they were interdependent. Using a methodological approach, it tracks the ownership of the business, uncovers boardroom-level power games, and examines...
Victorian Telegraphy before Nationalization offers an analysis of the technological and entrepreneurial features of the Victorian telegraph service, t...
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cena:
200,77 |
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The 2015 Chief Marketing Officer Handbook: Marketing Strategies That Work
ISBN: 9781512104486 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole different story. Gone of the days of Mad Men when a good print ad or commercial significantly impacted your bottom line. Marketing has become a fight to be seen in the noise of all the information your customers encounter on a regular basis. Everything that you need to know to successfully market your business (large or small) is contained in this book. The reason you picked up this book is: 1. You are a Chief Marketing Officer and it's 2015. 2....
What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole d...
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cena:
119,62 |
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Preserving Public Safety and Network Reliability in the IP Transition
ISBN: 9781512183436 / Angielski / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Nation's voice networks are in the midst of multiple transitions that promise to change how we communicate. First, the transmission infrastructure that carries our voice communication is moving away from reliance on copper to fiber optics. Next, the so-called "circuit-switched protocols" that have long underpinned traditional telephone service are transitioning to newer Internet protocols, or IP systems. And finally, many Americans are choosing to substitute wireless service for traditional wired voice communications. However, there may be challenges that consumers, carriers, and the...
The Nation's voice networks are in the midst of multiple transitions that promise to change how we communicate. First, the transmission infrastructure...
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cena:
63,66 |
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Reauthorization of the Satellite Television Extension and Localism Act
ISBN: 9781512200126 / Angielski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Satellite Television Extension and Localism Act (STELA), and its legislative predecessors, have served to help satellite television operators provide their subscribers with access to broadcast TV channels thus allowing these companies to compete on a level playing field with other providers in the video marketplace. The driving force behind these laws are the worthy goals of ensuring not only that consumers have access to the programming they desire, but that they have a choice of provider in a competitive marketplace that fosters better content, more services, and lower prices. These...
The Satellite Television Extension and Localism Act (STELA), and its legislative predecessors, have served to help satellite television operators prov...
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cena:
67,65 |
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Losing Our Voice: Radio-Canada Under Siege
ISBN: 9781459733152 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The inside story of decades of government interference in the work of our national public broadcaster, CBC/Radio-Canada.
Is there a quiet campaign to hamstring and silence the CBC? In Losing Our Voice Alain Saulnier, long-time head of news and public affairs at Radio-Canada, documents the decades of political interference that have jeopardized the very existence of one of Canada s most important cultural institutions. For French-speaking Canadians, with limited options in their own language, the national broadcaster is all the more important. But tensions... The inside story of decades of government interference in the work of our national public broadcaster, CBC/Radio-Canada.
Is there a q... |
cena:
102,59 |
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Media Convergence Handbook - Vol. 1 & 2
ISBN: 9783662482926 / Angielski / Twarda / 900 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media Convergence Handbook - Vol. 1 & 2
Media Convergence Handbook - Vol. 1 & 2
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cena:
602,40 |
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Smart Revolution Towards the Sustainable Digital Society: Beyond the Era of Convergence
ISBN: 9781784710033 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a modern framework to help assess how recent information and communication technologies (ICTs) can contribute to societies as a whole. The authors offer a guide to how advanced network technologies have led to a greater variety of applications and social networking services. These allow people to connect with each other both at a more personal and global level, and will ultimately herald a new era of ICTs that will shape the "digital society."
The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a ...
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cena:
719,52 |
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The Formative Years of the Telegraph Union
ISBN: 9781443877060 / Angielski / Twarda / 199 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
214,27 |
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