What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole different story. Gone of the days of Mad Men when a good print ad or commercial significantly impacted your bottom line. Marketing has become a fight to be seen in the noise of all the information your customers encounter on a regular basis. Everything that you need to know to successfully market your business (large or small) is contained in this book. The reason you picked up this book is: 1. You are a Chief Marketing Officer and it's 2015. 2....
What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole d...
