Kategoria BISAC: Business & Economics >> Industries - Computers & Information Technology

Sie arbeiten selbst im Marketing bei einem IT-Unternehmen, mochten in diesen Bereich einsteigen bzw. planen, den Bereich Marketing in Ihrer Firma zu starken? Oder aber Sie leisten von anderer Stelle aus, etwa als produktverantwortlicher Ingenieur in der Entwicklungsabteilung, einen wesentlichen Beitrag zum Marketingerfolg Ihres Unternehmens? Dann sind Sie hier richtig. In dem vorliegenden Buch finden Sie das komplette Rustzeug, um Ihre Anspruche erfolgreich umsetzen zu konnen. Beispielsweise werden die wichtigsten Denkmuster des Marketing, die man im IT-Sektor benotigt, offengelegt. Ferner...

In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven't really focused on the human component. Learning to collaborate is just as important to success. If you invest in the "soft skills" of your job, you can have a much greater impact for the same amount of effort.

The authors share their insights on how to lead a team...

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via...

This book constitutes revised selected papers from the 9th international Global Sourcing Workshop 2015, held in La Thuile, Italy, in February 2015. The 14 contributions included were carefully reviewed and selected from 40 submissions.

The book offers a review of the key topics in outsourcing and offshoring, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered is wide and diverse, but predominately focused on how to achieve success and innovation in global sourcing. The topics discussed combine theoretical and practical...

Model your company's future on the success of tech's quiet giant

BusinessWeek once listed Chinese tech firm Huawei as one of the ten most influential companies on the planet, and Time placed its founder Ren Zhengfei in the top 100 most influential men in the world. Once considered an insignificant upstart bound for failure like so many other early tech companies, Huawei is now a $62 billion company employing 190,000 people worldwide.

Huawei's upward trajectory is the classic story of a company that beat all the odds. Founded in 1987 with...

"Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen." -- Tom Martin, former VP of marketing

Dell was once listed by Fortune as the most admired company in the world, and held the #1 market share in personal computing. Between 1991 and 1999, Dell's stock price outperformed that of its next closest competitor by a factor of 20 times - only to lose 70 percent of its value by...

This book presents valuable contributions devoted to practical applications of Machine Intelligence and Big Data in various branches of the industry. All the contributions are extended versions of presentations delivered at the Industrial Session the 6th International Conference on Pattern Recognition and Machine Intelligence (PREMI 2015) held in Warsaw, Poland at June 30- July 3, 2015, which passed through a rigorous reviewing process. The contributions address real world problems and show innovative solutions used to solve them. This volume will serve as a bridge between researchers and...

This book is your concise guide to Ansible, the simple way to automate apps and IT infrastructure. In less than 250 pages, this book takes you from knowing nothing about configuration management to understanding how to use Ansible in a professional setting.

You will learn how to create an Ansible playbook to automatically set up an environment, ready to install an open source project. You ll extract common tasks into roles that you can reuse across all your projects, and build your infrastructure on top of existing open source roles and modules that are available for you to use. You...

Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual -experience- rather than the quantitative service efficiency metrics gathered by most CX tools.

Customer experience management is not about managing every objective -experience- your customers have with you. It's about understanding, measuring and creating -experiences- that customers -value-.

So while service and efficiency are wonderful things, they represent -business as usual-;...

Based on extensive primary research conducted over more than 15 years, this book documents the...

This volume conveys some of the surprises, puzzles and success stories in high-dimensional and complex data analysis and related fields. Its peer-reviewed contributions showcase recent advances in variable selection, estimation and prediction strategies for a host of useful models, as well as essential new developments in the field.

The continued and rapid advancement of modern technology now allows scientists to collect data of increasingly unprecedented size and complexity. Examples include epigenomic data, genomic data, proteomic data, high-resolution image data, high-frequency...

Everything you need to know to protect from and react to a cyber attack

Cybersecurity risk is an increasingly key topic to all those engaged in business and commerce. Widely reported and increasing incidents of cyber invasion have contributed to the growing realisation that this is an area all businesses should understand, be prepared for and know how to react when attacks occur.

While larger corporates now pay close attention to defending themselves against cybersecurity infringement, small to medium businesses remain largely unaware of the scale and range of threats to...

This guide is for practicing statisticians and data scientists who use IBM SPSS for statistical analysis of big data in business and finance. This is the first of a two-part guide to SPSS for Windows, introducing data entry into SPSS, along with elementary statistical and graphical methods for summarizing and presenting data. Part I also covers the rudiments of hypothesis testing and business forecasting while Part II will present multivariate statistical methods, more advanced forecasting methods, and multivariate methods.

IBM SPSS Statistics offers a powerful set of...