Kategoria BISAC: Business & Economics >> Sales & Selling - General

Open your mind before your business is an inspiring and refreshing book for adolescents and young adults. It's a business blueprint packed with powerful sales tips, business advice and ideas. Roland Troutman wrote this book based on his life experiences with the intentions of positively making a difference in someone's life.

The term branding encourages the idea that brands can be created through decisive communication. This assumption leads to an enormous waste of marketing resources. But what are the alternatives to branding? This book focuses on what really matters to the marketing professional: motivating new customers to buy and ensuring they will buy again. This is achieved by using a marketing approach based on the buying process. This approach shows where communication is still effective, reveals key points along the way and demonstrates how to reach people so the buying process moves forward and ends...

GameChangers is a collective MasterMind effort of leading entrepreneurs teaching their latest strategies to help you succeed in this new economy.

Whether starting a business from scratch, or realigning your marketing and sales programs for established products and services, this book will teach you fresh and recently-tested successful methods you need to know (and pitfalls to avoid) ...Methods as different from those used by the 'baby boomer' generation as the abacus is from the computer.

GameChangers taps the minds of leading experts who are 'game changers' and have...

You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, -Well, that's an hour of my life I'll never get back.- But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?

Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they...

This guide is a must read for all those who are considering a career in the industry, whether they are a school leaver, graduate or are looking for a career change.

Starting with an overview of the UK property industry, and an explanation of industry jargon, this guide delivers a comprehensive introduction to professional world of estate agency. As well as examining career paths and qualifications for entry, it covers how to find a job, what to expect from the day to day working environment and how to prepare for your first few weeks and months as a negotiator. There are essential...

Transform your communication skills: Have you ever felt like you're talking, but nobody is listening? Renowned five time TED Talks speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers and CEOs atop their field, the secret lies in developing simple habits that can transform our communication skills, the...

We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.

With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so...

How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention.

For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build...

Does your business have a story to tell? It should From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining...

Does your business have a story to tell? It should From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining...