Kategoria BISAC: Business & Economics >> Industries - Retailing

your store has hit a plateau that you can't seem to overcome; your marketing dollars aren't getting the job done; your store gets many browsers but few buyers; your customers are not finding what they want at your store.

Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, you'll find out how to hire the best employees, deliver...

your store has hit a plateau that you can't seem to overcome; your marketing dollars aren't getting the job done; your store gets many browsers but few buyers; your customers are not finding what they want at your store.

Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, you'll find out how to hire the best employees, deliver...

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within...

herausgegeben von
Wolfgang G. Stock (Dusseldorf)

in enger Zusammenarbeit mit
Ronald E. Day (Bloomington, Indiana, USA),
Richard J. Hartley (Manchester, Grobritannien),
Robert M. Hayes (Los Angeles, California, USA),
Peter Ingwersen (Kopenhagen, Danemark),
Michel J. Menou (Les Rosiers sur Loire, Frankreich, and London, Grobritannien),
Stefano Mizzaro (Udine, Italien),
Christian Schlogl (Graz, Osterreich),
Sirje Virkus (Tallinn, Estland)

Mitherausgeberin
Katsiaryna S. Baran (Dusseldorf)

ISSN 1868-842X

Knowledge and...

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.
-Larry Weber, Founder and chairman of W2 Group, Formerly of...

The internet has revolutionized the way brands interact with their customers. In order to gain customers' attention and improve their engagement, companies need to provide personalization and become a trusted source of information.

Stickier Marketing offers a set of rules for effective communications in the digital age by asking "not what your marketing can do for you, but what your marketing can do for your customer." Grant Leboff argues that it is not "return on investment" that matters but "return on engagement," not unique sales point (or USP), but customer engagement...