Kategoria BISAC: Business & Economics >> Industries - Retailing

Five-and-ten stores were immensely popular during the middle of the twentieth century, selling cheap, dependable goods to people from all walks of life. Now the product of a bygone era, these stores were revolutionary in their time, but few today appreciate how important they were in creating our present-day consumer culture. In this sensitive yet honest look at one of the best-known chains of five-and-tens, Jason Togyer traces the history of the G. C. Murphy Company, headquartered in McKeesport, Pennsylvania.

Though not the largest chain, nor the first, Murphy's is remembered today...

Intelligent Cities and Globalisation of Innovation Networks combines concepts and theories from the fields of urban development and planning, innovation management, and virtual / intelligent environments. It explains the rise of intelligent cities with respect to the globalisation of systems of innovation; opens up a new way for making intelligent environments via the connection of human skills, institutional mechanisms, and digital spaces operating within a community; and describes a series of platforms and tools for the making of intelligent cities.

Macy's The Store. The Star. The Story traces a hundred and fifty years of one of the country's premier retailers. More than just the account of a successful business, it is the story of how one man's dream found a home in the heart of Manhattan. Lively text, rare photographs, and colorful illustrations highlight the people and events--the trends, tragedies, and traditions--that transformed Macy's from a modest storefront into the World's Largest Store.

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building...

Few forms of market exchange intrigue economists as do auctions, whose theoretical and practical implications are enormous. John Kagel and Dan Levin, complementing their own distinguished research with papers written with other specialists, provide a new focus on common value auctions and the "winner's curse." In such auctions the value of each item is about the same to all bidders, but different bidders have different information about the underlying value. Virtually all auctions have a common value element; among the burgeoning modern-day examples are those organized by Internet...