The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing

ISBN-13: 9781843344391 / Angielski / Miękka / 2008 / 210 str.

Manfred H. Breede

Opis

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

• Written by a highly knowledgeable and well respected academic and practitioner in the print media field
• Provides detailed technical information on conventional and digital reproduction technology
• Technology is discussed in the context of the cultural evolution of communication

Spis treści

The origins and evolution of the book and printing processes; Why conventional and digital printing processes will coexist for some time to come; A new business model requires a new means of production; The state of digital printing and integrated book manufacturing systems; New book genres and book architectures made possible by digital printing; Digital printing and the internet complement each other.