Das Buch verbindet die Perspektiven des strategischen und des internationalen Marketing. Es er-ffnet damit sowohl internationalen Konzernen wie mittelst{ndischen Unternehmen eine neue Sicht f}r ihre Auslandsaktivit{ten und erweitert damit entschieden die internationale Dimension der Betriebs- wirtschaft.
Das Buch verbindet die Perspektiven des strategischen und des internationalen Marketing. Es er-ffnet damit sowohl internationalen Konzernen wie mittel...
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and...
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates...
