» książki » Business & Economics - Public Relations
 |
Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise
ISBN: 9780566087899 / Angielski / Twarda / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and...
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is...
|
cena:
754,51 |
 |
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
ISBN: 9781605661346 / Angielski / Twarda / 438 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet.
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important too...
|
cena:
988,51 |
 |
Marketing Public Relations
ISBN: 9780136082996 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it... KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communicatio...
|
cena:
1109,01 |
 |
Key Concepts in Public Relations
ISBN: 9781412923187 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theoryTakes it further with recommended reading Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way ... |
cena:
671,76 |
 |
Master Media Relations: The Complete Guide To Getting Better Press Coverage
ISBN: 9781440109034 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
53,17 |
 |
Strategic Public Relations
ISBN: 9781436387255 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
131,49 |
 |
Higher Education in the Information Age
ISBN: 9781560006510 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. College and university education has long been a material and intellectual luxury in American life. Fewer than 38 percent of Americans have ever attended college, and only about half that number hold bachelor's degrees. While post-World War Two legislation greatly democratized higher education, the editors of this volume contend that the system has never been a public stewardship. Many universities are devoted to private sector research rather than public learning, to productivity rather than democratic discourse, and because of diminished financial opportunities, increasingly exclude... College and university education has long been a material and intellectual luxury in American life. Fewer than 38 percent of Americans have ever a... |
cena:
233,60 |
 |
Visual Identity: Promoting and Protecting the Public Face of an Organization
ISBN: 9780765622662 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective....
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through...
|
cena:
973,56 |
 |
PR Strategy and Application: Managing Influence
ISBN: 9781405144087 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a se...
|
cena:
204,71 |
 |
Online Communities as a Public Relations Tool
ISBN: 9783639113303 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,91 |
 |
Don't the Essential Guide to Publicity in New York City
ISBN: 9781441546265 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
120,02 |
 |
Visual Identity: Promoting and Protecting the Public Face of an Organization
ISBN: 9780765622679 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective....
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through...
|
cena:
321,23 |
 |
Feeding Frenzy: Inside the Ford-Firestone Crisis
ISBN: 9781608607310 / Angielski / Twarda / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries. In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis...
An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawy...
|
cena:
118,72 |
 |
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your
ISBN: 9781604870060 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,68 |
 |
Qualitative Research Methods in Public Relations and Marketing Communications
ISBN: 9780415471183 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.
This new edition:
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking a... |
cena:
287,15 |
 |
Qualitative Research Methods in Public Relations and Marketing Communications
ISBN: 9780415471176 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.
This new edition:
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking a... |
cena:
973,56 |
 |
Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives
ISBN: 9780415872850 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to und...
|
cena:
900,54 |
 |
Reputational Risk Management: The Essential Guide to Protecting Your Reputation in Crisis Situations
ISBN: 9781935602026 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Essential Guide to Protecting Your Reputation in Crisis Situations They're here one day and gone the next - corporate giants like Arthur Andersen disappeared in a puff of smoke because their clients no longer had faith in them as auditors. For as large and established as Arthur Andersen was, it could not overcome its reputational crisis in the wake of the Enron collapse. Could this happen to your business, nonprofit or academic institution? Your organization's reputation is its most valuable - and fragile- asset. Some businesses, nonprofits or academic... The Essential Guide to Protecting Your Reputation in Crisis Situations They're here one day and gone the next - corporate gi... |
cena:
106,51 |
 |
Don't Talk to the Media: 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter
ISBN: 9781451540321 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The perfect resource for anyone who is about to be interviewed by the media. A wonderful, quick to read, easy to understand pocket guide. Perfect for a busy corporate executive, government employee, or those who work in the not-for-profit sector. A great precursor or follow up to Media Training.
The perfect resource for anyone who is about to be interviewed by the media. A wonderful, quick to read, easy to understand pocket guide. Perfect for ...
|
cena:
99,86 |
 |
Culture and Creativity in Organizations and Societies (Hb)
ISBN: 9781906704728 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business management, sociology and communication. A common theme resonating in all the nine chapters of the book is the benefits of collaborative leadership in management. The authors have presented and applied concepts such as "value innovation," "creative intelligence," "creative leadership," and "disciplined creativity" to describe skills that...
If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the ins...
|
cena:
303,51 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
