The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

• Identifies the skills and strategies needed to conduct authentic, trustworthy research
...

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

• Identifies the skills and strategies needed to conduct authentic, trustworthy research
...

Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. It's a coherent and accessible guide through the research process, using numerous examples to bring research alive.

This book is a comprehensive guide to selecting approaches and carrying out qualitative research. Rather than being prescriptive, it provides information on various data collection procedures and how to make decisions about specific qualitative approaches.

Have you been working toward a qualitative doctorate without a guide? Immy Holloway and Lorraine Brown are here to help. Breaking down the process step by step, this book gives essential advice on navigating the whole program. You'll first get some tips on selecting a research topic and writing a proposal. From there, you'll receive guidance on your research journey, all the way through the completion (and publication ) of your dissertation. Also included is a helpful recommended reading list broken down by research area. This book is an excellent resource for doctoral students of qualitative...